Has Article Marketing Software Had Its Day?

I have been writing articles to promote my various websites for many years now. I have seen a massive benefit from doing this; in fact I now think that this form of web promotion has just become even more powerful, due to Google’s war on the paid link industry. A few years ago a new form of software was produced to cater to the ever increasing number of writers that were discovering the power of article marketing. The aim of this software was to make the whole task a lot quicker and easier. It certainly worked for a while but the question I am now asking myself is has this software now passed it’s sell by date? Web marketing used to be about trying to obtain as many backward links pointing to your site as possible. It was a case of the more, the merrier. The quality did not seem to matter at the time; it was just seen as a bonus if you managed to obtain a link on a page with a high page rank. Automated link exchange software were created, this avoided the need to send thousands of emails to other webmasters asking if they were interested in swapping links and also the time consuming phone calls asking for the same thing. This software was all the rage at the time however this form of web promotion now goes against the new Google guidelines, as they have now outlawed “excessive link exchanges”. This link exchange software was good for helping to gain people reciprocal links but what about one-way links, these are even more powerful? This is where the article marketing software came into a league of its own. One of the main benefits of writing articles is the potential to obtain one-way links from the webmasters who decide to include the article of their websites. These days the main concern is not quantity it is quality. The majority of article marketers no longer want to submit their work to fifty or a hundred article directories and instead decide to submit them to a chosen few, sites such as ezinearticles. This is why I believe that article marketing software has had its day.

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:
therapy for stammering
information about stuttering