Website Promotion Software

Website promotion involves the use of techniques to encourage more visitors to the website. There are numerous techniques espoused by SEO (search engine optimisation) experts, such as improving content quality, targeting specific keywords to rank highly in search engines or membership in link exchanges.

Many software packages are in existence, and these facilitate the processes required to develop a website promotion strategy. These processes include searching the major engines for keywords related to your website and finding out how your competitors rank for these keywords. They also include finding the demographic details of potential visitors to the site, so that they can be effectively targeted (teenagers and those in their mid-twenties can be effectively targeted using social networking sites for example, whereas older surfers are unlikely to be recruited this way).

Once such example of a package is WebCEO (webceo.com). Developed as a tool to help individual webmasters as well as consultants to speed up the optimisation process by bringing together a collection of useful utilities and applications to expedite analysis, allowing for the changes that may be required to be identified and rectified easily. This program as well as many other SEO programs offer the following features, split into four broad sections:
Site optimisation – choosing the most popular keywords with the lowest competition and highest demand. Then these keywords are incorporated into the site through optimising page content (known as increasing keyword density), META (meaning ‘information about’) tags and ALT (alternative text) tags as appropriate.

Site promotion – The site is submitted to search engines such as Google, Yahoo and MSN. Inbound links to the site are uncovered, as are related sites so that suitable link exchanges can be negotiated. You can also submit sites to directories (i.e. Dutch Directory).

Analysis of the site – This involves checking how highly the page ranks in the major search engines (how close to the top of the list of results the page appears). Another process is the analysis of the country of origin of the visitors as well as establishing the URL referral (the page they previously visited).
Site Maintenance – This focuses upon finding and updating broken links and monitoring the uptime of the site, to ensure that users have a positive experience when they visit the site. This maximises the chances that they will choose to visit the site again, increasing the probability that they will become repeat customers - increasing potential revenue.

WebCEO offer a free working demo of their package with no time limits and many of the features of the full program. Alternatives include ‘Total Optimiser Pro’, ‘SEO Administrator’ and many others. All of the SEO techniques that are automated by these packages can mostly be undertaken free of charge using various internet resources such as the Alexa page rank checker and backlink checker tools (alexa.com) or the overture keyword finder. Additionally Google offer many online resources for free, accessible at (google.com/webmasters/tools/), and also offer a central resource of articles and Webmaster discussion groups at (google.com/intl/en/webmasters/).

Alternative ways to promote a website include ensuring that the URL is listed on all company letter-heads or that the link is placed in email signatures or forum footers, increasing backlinks and the chance of clients visiting the site. However, the most efficient method of website promotion is to utilise the available software in combination with manual approaches.